How We Became Number One on Google
This strategy can help your organization, no matter what its purpose or offering is. If you study the world’s greatest thought leaders in marketing, branding and social media, as well as SEO, search engine optimization, they all point toward one strategy—keep your message succinct and projected consistently over a sustained period of time.
Don’t have an established mission, vision or value statement yet? Whether you are a for-profit business, academic institution, non-profit organization, church or ministry-related organization, you must create a solid mission, vision and values statement that reflects who you are and what you want to accomplish, and then project that through social media as your “voice.” Then identify the keywords to match that voice. Keywords should match what your organization offers.
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