Posts Tagged ‘Marketing’

Webinar: Finding Great People In Today’s Economy


Presented and hosted by Christian Business Partnership Ohio’s Christian Chamber of Commerce.

Restoring the American Promise. Together.

1:30PM EST Monday, April 3rd, 2023  

It’s no secret that your organization wants to succeed. It should come as no surprise that your employees also want to succeed!

Of course, there’s often a strong, positive relationship between the two—when employees succeed, so do the organizations they serve.

A key question to answer: How can organizations most effectively find, train, motivate and encourage employees’ success?

Topics We Cover

  • Marketing your organization in today’s difficult labor situation.
  • What should we have in place to be attractive?
  • Where do high-performing organizations find employees?
  • What are the three most important steps of an effective hiring process?

This presentation will also help prepare people within your organization who may want to move into an HR role. The presentation is positive, inspiring and provides the participant the opportunity to learn concepts used within high-performing organizations.

About The Host 

Christian Business Partnership exists not only to defend your rights in the economy, but to ensure a business environment friendly to businesses throughout Ohio. Their mission is to aggressively advocate for the religious liberty of Christian employers and for a fair and free marketplace that enables entrepreneurs to thrive and compete. Learn more or join here!

About the Speaker

Mark A. Griffin is the founder of In HIS Name HR LLC, a human resources outsourcing and career coaching firm created to help organizations pilot the complex issues of managing HR.

As a human resources professional with 30-plus years of experience in both public (Quaker Oats, Kodak, Merck) and private companies (Woolrich, Conestoga Wood Specialties, Valco), Mark is passionate about building high-performance workplaces by utilizing best practices while leading organizations with strong values.

Mark and his wife Gail have two adult children and attend LCBC Church. Mark has coached leaders on “Business as Mission” as far away as Eastern Europe, India, Haiti, Honduras, Nicaragua and the Dominican Republic.

Speaker, accomplished HR consultant, and author of How to Build “Kingdom-Minded” Organizations and College to Career: The Student Guide to Career and Life Navigation, Mark A. Griffin encourages leaders to build values-led organizations during these increasingly complex times.

Click Here to Register! 

Contact Us In HIS Name HR LLC

How We Became Number One On Google In HIS Name HR

How We Became Number One on Google


Social Media and Search Engine Optimization

This blog post is out of the ordinary. We are human resource experts not marketing or social media experts by any means. We have been asked way too many times and have had to explain in painstaking detail the same question:

How did In HIS Name HR climb to the top slot in Google’s search response to the query for “Christian Human Resources”

Having been peppered with this question from a wide array of sources, we decided to answer it here, and share our methodology.

Social media can be confusing to many people, but in reality it is very simple. Social media programs are nothing more than tools that allow like-minded people to communicate. What is critical to remember is that not all people use all programs. Therefore, to reach a large and diverse group of people, you need to reach them where they are, instead of hoping they’ll somehow stumble across you.

Many people make the mistake of only using Facebook, or Twitter, when they attempt to market their voice to the world. But what about all those people who use other social media programs instead, those who are not on Facebook or Twitter? If you rely only on those two platforms, you are essentially missing out on millions of potential people who won’t hear your message.

What you want to do is essentially send your same message out through all the various social media programs. However, you will need to tailor the way in which your message is sent out to accommodate the differing requirements or constraints of each social media platform.

To start, make sure what you present fits your voice—that is, how you want people to perceive you and your services. It is a combination of your mission, vision and values. Your voice can also be defined as a “niche” that you are working to create for your organization.

In just 6 short years we have been able to develop a strong social media audience.

We now have:

Over 15,000 followers on Twitter

Facebook Business Page now exceeds 3,100

Over 7,700 connections on LinkedIn

And our latest social media platform Instagram, now exceeds 4,100 plus followers