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IHN HR High Performance Human Resources Systems

How We Became Number One on Google


Facebook

Many for-profit businesses, academic institutions, non-profit organizations, churches and ministry-related organizations use Facebook to communicate with customers, members and clients. And although domestic (U.S.) Facebook use is declining, primarily among millennials, we don’t think Facebook is going away any time soon and suggest you create a Facebook page for your organization.

Much of what you post on LinkedIn can be adapted to use on your Facebook page. But, as suggested above, always be sure to update any content you take from your LinkedIn posts on a regular basis. No one gets excited when they visit a Facebook page that lacks current posts. Make it a weekly exercise. You can see our Facebook page here.

Other suggestions when using Facebook:

  • Create some buzz that gives people a reason to follow you
  • Post links to content already created
  • Use the pictures you use on Instagram but add or update the narrative in your post
  • Use your Instagram pictures accompanied by quotes or facts regarding your voice

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