Integrate-After the Mission Vision and Values …
Most leaders, after they finalize the recreation of their Mission Vision and Values (MVV) for their organizations, do what comes naturally — they share it with everyone. If that sounds like you, then it goes out on your website, and it gets printed poster-sized and hung on the walls of your conference rooms and lobby. You mention it consistently for about three months … and then it dies.
It dies because it is not an intrinsic part of the way you do business.
It is not ingrained into the soul of your company.
How do you make your Mission Vision and Values a part of the way in which you do business? You integrate it into the practices that are always connected to the people that make it happen — you integrate it into the people who are applying your HR practices. HR practices are practices that touch all employees.
What are some examples of HR practices?
- Employee Relations
- Recruitment Management
- Workforce Planning
- On Boarding Management
- Training Management
- Performance Management
- Compensation & Benefits
- Attendance and Leave Management
- Compensation and Benefits Management
- Employee Development Skill Management
- Health & Safety
- Employee Activities
- Employment Policy Management
You could probably laundry-list 40-plus practices, but, for the sake of explanation, we are going to provide guidance on six key practices that you can integrate with your MVV quite easily. These six are your:
- Recruitment Process
- Performance Review Process
- Job Descriptions
- Communication Process
- Training and Development
Over the next few weeks, I will walk us through the integration of the MVV into each one of these practices. What has your experience been when integrating these concepts into your company’s practices? Share with us below. We would appreciate hearing your thoughts and stories.
All successful companies have a Mission. Without a Mission, well, no one will know what it is they are doing and why. Another problem organizations have when absent a Mission is that their customers and vendors often end up confused, having mixed expectations.
I have worked for many companies in my time. Probably more than most, and I consider this to be a good thing. The reason I consider this a good thing is that the experiences that God has given me in these numerous and diverse organizations has made me a far more competent counselor to businesses across the marketplace than if I had occupied one narrow niche for most of my
One common denominator I have identified is that the businesses that are successful all have an established Mission for their organization, a Mission that is co-developed by all of their employees and is ingrained into the culture of the organization. In fact, in high-performing organizations, candidates are exposed to the company’s Mission before they’re even hired. Vendors know theMission and Customers are aware, as well.
When Vendors know the Mission and Customers understand it, that’s enormously positive, but the most powerful and impactful group are your Employees. In my wealth of experience, I have discovered an absolute truth by simply listening to employees for more than 20 years. Fully 99 percent of all employees who come to work every day, want nothing more than to do a good job; in fact, most want to exceed your expectations. It really is the American way. Work hard, play hard and love your life. The problem, though, that many organizations suffer from is a lack of leadership to help steer the organization.
Specifically, they lack leadership in creating a Mission that employees own and strive to achieve.
What is a Mission?
Your Mission is simply what you do best — every day — and why. Your Mission should reflect your customers’ needs. Having a Mission is the foundation of turning the dreams and potential of an organization into reality. So, in a nutshell, your Mission
simply affirms why your organization exists!
So what does a Mission consist of? Well, it really is not rocket science. It is simply what your organization collectively — yes, I said collectively — not top down management, or board of directors to management — developed. It works like this:
- The senior management team develops a framework of what they believe the Mission is and should be.
- Line management then takes the draft document to the line supervision.
- Finally, employees and a good HR rep facilitate a roundtable session using the draft Mission as a guide.
You have a couple of reiterations, meetings back and forth, and then it’s time for “Congratulations!” because you now have a consensus on your Mission. Now, of course, when it is being facilitated, the facilitator must be skilled in getting everyone on board with the final product.
Key is letting your employees know that each one of them has an opportunity to challenge it, provide their personal input and suggest changes, but that, ultimately, when the majority of the employees and management agree to the final document, then it is up to all employees to respect it and support it.
Benefits of Creating or Revisiting Your Mission.
The benefit of creating a Mission or revisiting a current one is that it opens up the communication process inside of your organization. An effective Mission is based on input and commitment from as many people within your organization as possible. A Mission statement should not be an autocratic version of Moses and the Tablets. All of your employees must feel and understand your organization’s Mission. Only then can they make the necessary personal commitment to its spirit.
Tips for great Missions:
- Keep it short.
- Describe WHY customers will buy from you.
- Define your product or service clearly.
- Identify WHO is your ideal customer.
- Specify WHAT you offer your customer — benefits, services, advantages, etc.
- Delineate what makes your product or service different from that of your competition.
Google: “We organize the world‘s information and make it universally accessible and useful.”
Starbucks: “We inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.”
Share with us your experiences with your Company’s Mission. How was it created? Who was involved, how would you have changed the process? Is the Mission applicable to you and your coworkers? Share with us and help the community to learn and grow.
High-performing organizations have a clearly defined Vision. This Vision helps guide all its employees and supervision to their desired destination and explains why. Companies who have a Vision have a workplace of direction, purpose and achievement. These companies have a Vision of where they want to be, and do the appropriate things to get there. All along the way, they have employees who are enthusiastically a part of it, eagerly supporting the Vision.
What Is an Organizational Vision?
A Vision that is optimal is one that has been created, or at least contributed to, by all employees of the organization. Like the Mission, the more buy-in the organization has, the greater the effectiveness of the Vision. The Vision should be inspiring! It is where you want to be! The Vision is what you seeing occurring as you deliver on your Mission. It is where you want your organization to be in five years. We define it as five years but you may prefer to extend that, or, if you are a start-up, you may want to start with a three-year Vision. We prefer five years, because that is a reasonable amount of time for most companies to get to the next step. The Vision must be realistically achievable. If you own a pizza shop, it would not be wise to say your Vision is to grow to a $2 billion-dollar market value. But, an achievable Vision might look like: “We will grow to be a regional choice by consumers by expanding to 10 locations.”
Reflect on the following questions as considerations for building your Vision:
1. How are the market and customer base changing in the next three to seven years?
2. How will that create opportunities for the organization?
3. How can we meet the gap between now and our Vision?
4. How will we surpass our competitors and seek greater market share?
5. What are we doing collectively to capitalize on the changes in business conditions and needs of the business?
Amazon “Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”
Nike “To be the number one athletic company in the world.”
What is the difference between Mission and Vision?
The most asked question to us surrounding Mission, Vision and Core Values is: what is the difference between a Mission and a Vision? Your Mission is what you do best every day. Your Vision is what the future looks like when you deliver on your Mission so exceedingly well.
There is, unquestionably, a key to high-performing organizations. That key is Vision — a Vision that ignites the employees of these organizations to achieve great things!
When I worked with the Gatorade Division of Quaker Oats, we smoked the competition. Why? We had Vision. And every employee who worked there bought into that Vision. Powerade and All Sport didn’t have a chance. In fact, where is All Sport today? If Gatorade did not take them out completely, they certainly limited their capabilities!
The problem is not with workers in the U.S. What we have today is a problem with leadership — leadership that lacks the ability to create buy-in for excellence in Vision achievement.
If you are a leader, you must develop a Vision, and develop it with employee input. If you are an employee, make sure you buy into your organization’s Vision. If it needs tweaking, ask to do so with respect. Your leadership will appreciate your interest!
Let’s all work together with our organizations to create Vision, to create a hope and future for everyone.
We Value your Comments. Please share your thoughts on having an Organizational Vision. How do they fit into your workplace? Do you have a Vision where you work right now? Have you worked at a high-performing organization that did?
All organizations have Core Values. Few organizations memorialize them; almost none manage them.
Organizations tend to be meshed together by a unique blend of personal and corporate values. These values are important to its employees, leaders and stakeholders.
What exactly is a Core Value? A Core Value from our human resources perspective is one that reflects the heart of your organization. It is what makes your organization tick; it defines your organization. It is how your vendors view your behavior toward them; it is your culture when dealing with customers.
It is what employees tell their neighbors and friends when they ask what it is like to work at your organization.
One of the most important aspects of Core Values is where they come from. Core Values need to be shared across the organization, but they also need to have a reference point. Your Core Values should include a statement highlighting that reference point.
We are a family-owned and operated organization. As such, we respect each other and collectively support the following Values in the way in which we do business and treat each other both internally and externally to the organization.
Efficiency: We pride ourselves on speed — and, yes, we are accurate!
Individual Responsibility: We believe in holding ourselves accountable. We deliver on our own promises and we always endeavor to use good judgment.
Quality: We do not compromise on quality. Quality is job one.
Ownership: We own our decisions, we own our mistakes, we own our achievements.
If you have not yet defined what your Core Values are, it may be time for you to solidify an agreement on which Core Values are important to your organization. This should be done with care, because, by now, leaders and employees have created their own values, and they are not always aligned with the owners or senior managers.
In the development of Core Values for a seasoned organization, the process should be shared, not just top down. Brainstorming should include several layers of employees and are often best done in focus group format, where groups of employees nominate a representative to meet with the facilitator, and the ensuing Core Values should be agreed upon and understood.
Naturally, there are some Core Values that are nonnegotiable, such as Trust or Integrity but the core value, the true heart of the organization, is what is valued collectively by employees, and is not necessarily always what the top leaders think or want.
How many Core Values do you need?
Some companies have as many as ten Core Values. We believe that ten Core Values is too many. Instead, we recommend three to five Core Values. Fewer Core Values not only ensures that these are your true core principles but, also makes it easier for your employees to remember them easily. It is also easier to manage within your HR processes.
Below is a laundry list of the Core Values we have compiled that we find most valuable, to enable you to best select what is truly most important to your organization.
Accountability — We are responsible for our actions, which, in turn, influence our customers, vendors and coworkers. We hold ourselves and each other to a high standard of accountability.
Balance — We create a work environment that promotes healthy lifestyles and celebrates family-work balance for employees.
Biblical Principles — We are a company founded on Biblical principles, therefore, all we do we entrust in God.
Civic Responsibility — We honor our coworkers and our communities by our motivation, knowledge and ability to actively participate in our communities as volunteers and leaders.
Compassion — We show kindness for others by helping those who are in need.
Courage — We face difficult situations with confidence and determination, standing up for our convictions, even when some of the decisions we make are right, but not popular.
Commitment — We are committed to ourselves, our vendors, and our customers; it is through commitment that we will all achieve.
Community — We are committed to the communities in which we do business and our employees live, work and love.
Consistency — We pride ourselves on our reputation for consistency.
Diversity — We respect diversity of race, gender, thought, interests, and ideas.
Efficiency — We pride ourselves on speed — and, yes, we are accurate!
Empowerment — We create an atmosphere that allows others to achieve through their unique contributions.
Fairness — We pride ourselves on having a work environment that emulates fairness. We treat people equally and make decisions without influence from favoritism or prejudice.
Fun — Work does not need to be painful or joyless.
Honesty — We believe in consistently seeking and speaking the truth in the workplace. We believe in a workplace devoid of lying, cheating, stealing, or any other forms of deception.
Individual Responsibility — We believe in holding ourselves accountable. We deliver on our own promises, and we always use good judgment.
Industriousness — We realize the intrinsic and extrinsic rewards of putting forth efforts to achieve our goals; we celebrate our team’s unique abilities to contribute to prospering our organization.
Innovation — We create before others do!
Integrity — Without integrity, we are nothing!
Justice — We consider the perspectives of others and demonstrate the courage to be consistently fair while treating all with equal dignity and respect.
Leadership — We lead with conviction and understanding.
Ownership — We own our decisions; we own our mistakes; we own our achievements.
Passion — We love what we do, and our heart goes into our work.
Quality — We do not compromise on quality. Quality is job one.
Respect — We maintain a work style of trust in all our interactions.
Respect — We value our vendors, our customers and ourselves; we treat others as we would want ourselves to be treated.
Risk Taking — We take calculated risks, learn from our mistakes, and grow in our successes.
Safety — We are accountable for our personal safety and helping our coworkers maintain a safe environment.
Service Excellence — We provide best in class service to our internal and external customers every day.
The best Core Value is one that you and your teams identify and create together. Please post below what your experiences have been with Core Values and share a list of those values that you think are integral to every organization.
Oftentimes as I meet with people to talk about bettering their HR practices, I use the term “Kingdom Minded” company.” More often than not, they are intrigued by the terminology I use in reference to helping them build their companies. Many Christian business people, pastors and Christian business consultants may have their own opinions or definitions of what a “Kingdom Minded” company is.
I have developed what I believe to be a fairly clear, actionable and measurable way to articulate what a “Kingdom Minded” company is, thus exciting business owners to invest their time, dollars and energy into making their company prosperous and reflective of Christ. So, let me begin by outlining what comprises the framework when building a “Kingdom Minded” company.
Over the next few weeks, I will walk us through a more in-depth look at each piece of the framework. I will ask you to look internally at what you believeyour “Kingdom Minded Purpose” is for your company. In building a “Kingdom Minded” company, the model I have developed contains the following ingredients, listed in order of importance.
These same principles that apply to marketplace businesses do apply to non profit organizations as well.
A “Kingdom Minded” company:
- Puts Christ First
- Has a Clear Mission
- Has a Clear Vision
- Has Core Values
Has agreed upon Goals and Objectives, especially in:
- Customer Service
And finally, Strives for Prosperity jointly for the good of its owners, employees and company’s community.
If you want to enjoy prosperity, you must look inward and address these critical aspects of running your organization.
Having spent over 20 years in HR I can tell you companies that have a well developed and bought-in Mission, Vision and Values will far exceed those who do not. Take a look inside your own organization. Do you have a Mission? A Vision? Core Values? How are you with setting or receiving expectations through organization goals and objectives? Do you collectively work together as a Team for success and prosperity?