All successful companies have a Mission. Without a Mission, well, no one will know what it is they are doing and why. Another problem organizations have when absent a Mission is that their customers and vendors often end up confused, having mixed expectations.
I have worked for many companies in my time. Probably more than most, and I consider this to be a good thing. The reason I consider this a good thing is that the experiences that God has given me in these numerous and diverse organizations has made me a far more competent counselor to businesses across the marketplace than if I had occupied one narrow niche for most of my
One common denominator I have identified is that the businesses that are successful all have an established Mission for their organization, a Mission that is co-developed by all of their employees and is ingrained into the culture of the organization. In fact, in high-performing organizations, candidates are exposed to the company’s Mission before they’re even hired. Vendors know theMission and Customers are aware, as well.
When Vendors know the Mission and Customers understand it, that’s enormously positive, but the most powerful and impactful group are your Employees. In my wealth of experience, I have discovered an absolute truth by simply listening to employees for more than 20 years. Fully 99 percent of all employees who come to work every day, want nothing more than to do a good job; in fact, most want to exceed your expectations. It really is the American way. Work hard, play hard and love your life. The problem, though, that many organizations suffer from is a lack of leadership to help steer the organization.
Specifically, they lack leadership in creating a Mission that employees own and strive to achieve.
What is a Mission?
Your Mission is simply what you do best — every day — and why. Your Mission should reflect your customers’ needs. Having a Mission is the foundation of turning the dreams and potential of an organization into reality. So, in a nutshell, your Mission
simply affirms why your organization exists!
So what does a Mission consist of? Well, it really is not rocket science. It is simply what your organization collectively — yes, I said collectively — not top down management, or board of directors to management — developed. It works like this:
The senior management team develops a framework of what they believe the Mission is and should be.
Line management then takes the draft document to the line supervision.
Finally, employees and a good HR rep facilitate a roundtable session using the draft Mission as a guide.
You have a couple of reiterations, meetings back and forth, and then it’s time for “Congratulations!” because you now have a consensus on your Mission. Now, of course, when it is being facilitated, the facilitator must be skilled in getting everyone on board with the final product.
Key is letting your employees know that each one of them has an opportunity to challenge it, provide their personal input and suggest changes, but that, ultimately, when the majority of the employees and management agree to the final document, then it is up to all employees to respect it and support it.
Benefits of Creating or Revisiting Your Mission.
The benefit of creating a Mission or revisiting a current one is that it opens up the communication process inside of your organization. An effective Mission is based on input and commitment from as many people within your organization as possible. A Mission statement should not be an autocratic version of Moses and the Tablets. All of your employees must feel and understand your organization’s Mission. Only then can they make the necessary personal commitment to its spirit.
Tips for great Missions:
Keep it short.
Describe WHY customers will buy from you.
Define your product or service clearly.
Identify WHO is your ideal customer.
Specify WHAT you offer your customer — benefits, services, advantages, etc.
Delineate what makes your product or service different from that of your competition.
Google:“We organize the world‘s information and make it universally accessible and useful.”
Starbucks: “We inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.”
Share with us your experiences with your Company’s Mission. How was it created? Who was involved, how would you have changed the process? Is the Mission applicable to you and your coworkers? Share with us and help the community to learn and grow.
Enjoy this Podcast as Mark is interviewed by Daniel Britt.
About Daniel Daniel Britt has been on the radio since the age of 14 and has a combined broadcasting experience of over 18 years. Daniel is the Operations Manager for the highly successful Gospel Music radio network, Joy FM, headquartered in Winston-Salem, NC. He’s also the co-host of Dove-nominated radio show, “The Morning JoyRide with Daniel, Candi, & Melody.” Joy FM is the current Gospel Music Association’s Radio Station of the Year (2010).
About Mark Mark has had the pleasure of working for Christian owned organizations, he knows what works and does not work, and most importantly he sees the world through the employee perspective! He believes in treating everyone with dignity and respect, because after all, your employees are part of your company family.
Mark believes that employees who work for an outwardly faith based Christian organization are committed at a different level than those in non-faith based organizations. He also explains that employees are more likely to go the extra mile, to trust their leadership, to deliver on their promises and be led by those who demonstrate Christ-like servant leadership, because they can! Connect with Mark on LinkedIn by clicking here.
Click above to listen on your PC or click on the iTunes logo above to download to your iTunes account.
High-performing organizations have a clearly defined Vision. This Vision helps guide all its employees and supervision to their desired destination and explains why. Companies who have a Vision have a workplace of direction, purpose and achievement. These companies have a Vision of where they want to be, and do the appropriate things to get there. All along the way, they have employees who are enthusiastically a part of it, eagerly supporting the Vision.
What Is an Organizational Vision?
A Vision that is optimal is one that has been created, or at least contributed to, by all employees of the organization. Like the Mission, the more buy-in the organization has, the greater the effectiveness of the Vision. The Vision should be inspiring! It is where you want to be! The Vision is what you seeing occurring as you deliver on your Mission. It is where you want your organization to be in five years. We define it as five years but you may prefer to extend that, or, if you are a start-up, you may want to start with a three-year Vision. We prefer five years, because that is a reasonable amount of time for most companies to get to the next step. The Vision must be realistically achievable. If you own a pizza shop, it would not be wise to say your Vision is to grow to a $2 billion-dollar market value. But, an achievable Vision might look like: “We will grow to be a regional choice by consumers by expanding to 10 locations.”
Reflect on the following questions as considerations for building your Vision:
1. How are the market and customer base changing in the next three to seven years?
2. How will that create opportunities for the organization?
3. How can we meet the gap between now and our Vision?
4. How will we surpass our competitors and seek greater market share?
5. What are we doing collectively to capitalize on the changes in business conditions and needs of the business?
Amazon “Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”
Nike “To be the number one athletic company in the world.”
What is the difference between Mission and Vision?
The most asked question to us surrounding Mission, Vision and Core Values is: what is the difference between a Mission and a Vision? Your Mission is what you do best every day. Your Vision is what the future looks like when you deliver on your Mission so exceedingly well.
There is, unquestionably, a key to high-performing organizations. That key is Vision — a Vision that ignites the employees of these organizations to achieve great things!
When I worked with the Gatorade Division of Quaker Oats, we smoked the competition. Why? We had Vision. And every employee who worked there bought into that Vision. Powerade and All Sport didn’t have a chance. In fact, where is All Sport today? If Gatorade did not take them out completely, they certainly limited their capabilities!
The problem is not with workers in the U.S. What we have today is a problem with leadership — leadership that lacks the ability to create buy-in for excellence in Vision achievement.
If you are a leader, you must develop a Vision, and develop it with employee input. If you are an employee, make sure you buy into your organization’s Vision. If it needs tweaking, ask to do so with respect. Your leadership will appreciate your interest!
Let’s all work together with our organizations to create Vision, to create a hope and future for everyone.
We Value your Comments. Please share your thoughts on having an Organizational Vision. How do they fit into your workplace? Do you have a Vision where you work right now? Have you worked at a high-performing organization that did?
Jeremiah 29:11(NIV) 11 For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.”
I believe that, in today’s tumultuous business times, we must remain diligent in our obligations as Christian business leaders. Now, more than ever, Christian Business leaders must acknowledge that employees want, need and crave an environment in which they can be not only productive but trust that their leadership is attempting to provide them and their family stability, a “hope and a future.”
We must remain diligent in our obligations as Christian business leaders.
So what about you business leaders? What are you doing to demonstrate to your employees that you are setting the foundation for tomorrow’s growth? Are you giving them hope and a future? If you do this, if you honor your employees by properly managing your businesses and lighting a path to their future, you will be creating a “Kingdom Minded” company.”
What have you witnessed in your workplace that has created a culture of creativity, inclusiveness and productivity? Please share your thoughts and help our community learn from your experiences.
Romans 12:8 (NIV) “if it is to encourage, then give encouragement; if it is giving, then give generously; if it is to lead, do it diligently; if it is to show mercy, do it cheerfully. “
Over the past several weeks I have encountered a variety of circumstances where I have witnessed extreme cases of generosity. These were situations where someone deliberately went out of their way to help a random “somebody” Not a friend or a relative but someone they did not know at all. As Christian’s we are called to help each other, not just other Christians, for when we do so we shine the light of Christ though us. Several years ago we had a campaign regarding “Others” at my church home. I learned a lot through the sermon series but I also learned a lot from hearing from people who had been a recipient of someone who had acted on their impulse to help another in need. The impact that was made to the recipient was heart changing and ultimately affected the direction on that person’s life.
What impact have you made this week to another’s life? What impact to the lives of your co-workers will you make this week? If you commit to be an encouragement to your Team, if you make an impact to those you work with but not yet know you, you are helping to build a “Kingdom Minded” company.
Help our community of readers
What experiences have you had in the workplace that made it a better day for you and your coworkers? What have you done to be an encouragement at work?