Social Media and Search Engine Optimization
This blog post is out of the ordinary. We are human resource experts not marketing or social media experts by any means. We have been asked way too many times and have had to explain in painstaking detail the same question:
How did In HIS Name HR climb to the top slot in Google’s search response to the query for “Christian Human Resources”
Having been peppered with this question from a wide array of sources, we decided to answer it here, and share our methodology.
Social media can be confusing to many people, but in reality it is very simple. Social media programs are nothing more than tools that allow like-minded people to communicate. What is critical to remember is that not all people use all programs. Therefore, to reach a large and diverse group of people, you need to reach them where they are, instead of hoping they’ll somehow stumble across you.
Many people make the mistake of only using Facebook, or Twitter, when they attempt to market their voice to the world. But what about all those people who use other social media programs instead, those who are not on Facebook or Twitter? If you rely only on those two platforms, you are essentially missing out on millions of potential people who won’t hear your message.
What you want to do is essentially send your same message out through all the various social media programs. However, you will need to tailor the way in which your message is sent out to accommodate the differing requirements or constraints of each social media platform.
To start, make sure what you present fits your voice—that is, how you want people to perceive you and your services. It is a combination of your mission, vision and values. Your voice can also be defined as a “niche” that you are working to create for your organization.
In just 6 short years we have been able to develop a strong social media audience.
We now have:
Over 17,000 followers on Twitter
Facebook Business Page now exceeds 3,100
Over 6,700 connections on LinkedIn
And our latest social media platform Instagram, now exceeds 3,000 plus followers
Honored To Be Featured in Outcomes Magazine Spring 2017 Edition
Making your mission, vision and values a reality
Read or Print the Full Article Here
MARK A. GRIFFIN is the founder and chief consultant of In His Name HR LLC. Follow him on Facebook at InHISNameHR or Twitter @InHISNameHR. In His Name HR helps organizations build HR programs based on MVV. Contact them for more information at (InHISNameHR.com) or e-mail them at HR@InHISNameHR.com.
CLA Dallas 2017: Clarify your organization’s leadership strength by attending Mark Griffin’s CLA Conference workshop “Managing Employees to Success.” April 4–6, 2017.
In His Name HR helps organizations build high performance Human Resources programs. Visit them at In HIS Name HR or e-mail them here.
Mark A. Griffin is the founder and chief consultant of In His Name HR LLC. Connect with him on LinkedIn or Twitter.
ABHE Annual Meeting
February 8-10, 2017 | The Wyndham Orlando Resort
Many organizations attempt to implement employee review processes and inadvertently cause more harm than good. Many processes come across as punitive, time consuming, and non-value added.
What if you had a process that excited employees, one that they would lead? I’m talking about a process with a career development component that fills them with pride, with a sense of “hope and a future” with your organization?
In this session, learn how to keep employees motivated and engaged with a performance review process that is effective and, yes, even enjoyable, one that your employees will embrace and enjoy instead of dread.
In Developing a High-Performance Employee Review Process, participants learn how to:
- Develop an employee-led process
- Provide specific, realistic, and tactful feedback
- Differentiate between standards and goals and the importance of both to improve employee performance
- Avoid those common performance review errors that reduce effectiveness for the employee, the manager, and the organization
- Develop a process that is comfortable for both manager and employee—one that achieves higher levels of performance
Visit us- Booth 213 – ABHE Annual Meeting!
About the Speaker
Mark A. Griffin is the founder and chief consultant of In HIS Name HR LLC, a human resources outsourcing and career coaching firm created to help organizations pilot the complex issues of managing HR.
As a human resources professional with 20-plus years of experience in both public (Quaker Oats Company, Kodak Inc., Merck Inc.) and private companies (Woolrich, Conestoga Wood Specialties, Valco Companies Inc.), Mark is passionate about building high-performance workplaces by utilizing best practices while leading organizations with strong values.
Mark and his wife Gail have two adult children, and celebrated their 30th wedding anniversary June 2016. They attend LCBC Church. Mark has coached leaders on “Business as Mission” as far away as Eastern Europe, India, Haiti, Honduras and the Dominican Republic.
Speaker, accomplished HR consultant, and the author of How to Build “Kingdom-Minded” Organizations and College to Career: The Student Guide to Career and Life Navigation, Mark A. Griffin encourages leaders to build values-led organizations during these difficult economic times.