Christian Higher Ed HR
June 17, 2025
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Now Recruiting Marketing Manager /Director of Marketing
Join Asbury Theological Seminary During an Exciting Time of Growth and Transformation!
Asbury Theological Seminary, one of the largest and most respected seminaries in the U.S., is undergoing an exciting period of growth and transformation. Asbury has proudly retained IHN HR as their human resources partners, and we are excited to assist in their search for a talented Marketing Manager /Director of Marketing to help lead this dynamic chapter.
Position Summary
We are seeking a mission-oriented, entrepreneurial Director of Marketing to lead the development and execution of marketing strategies that enhance Asbury Seminary’s visibility, enrollment, and brand identity. This is a newly restructured role, offering the opportunity to shape a growing department and build national awrness
Attracting Mission-Aligned Students
By developing and executing targeted marketing and enrollment strategies, this role ensures that prospective students who are called to ministry and share the seminary’s Christian values are reached and inspired to apply.
Sharing the Seminary’s Story Globally
Through compelling storytelling, digital campaigns, and media outreach, this role amplifies the seminary’s unique spiritual and educational vision to a broader audience. By highlighting faculty, alumni, and student impact, the seminary’s message of Christ-centered education and Wesleyan tradition reaches churches, communities, and potential partners worldwide.
The successful candidate will lead in alignment with Asbury Theological Seminary’s mission, ethos, statement of faith, defining values, and strategic vision. They will foster an environment that fully utilizes the talents and abilities of the seminary’s employees, fostering a community based on trust, respect, and mutual collaboration.
Key Responsibilities
- Strategic Leadership:
Develop and execute a holistic marketing strategy aligned with Asbury’s mission and enrollment goal, partnering closely with admissions and enrollment management. - Brand Stewardship:
Promote and protect Asbury’s brand identity, ensuring consistency across all platforms and communications. - Cross-Functional Collaboration:
Work closely with digital, web, and social media teams, as well as other departments, to deliver integrated campaigns and support recruitment initiatives. - Digital & Enrollment Marketing:
Oversee SEO/SEM, digital advertising, and multi-channel campaigns to drive student inquiries and applications. - Website & User Experience:
Ensure the seminary’s website is optimized for usability, accessibility, and lead generation. - Social Media & Content:
Lead a dynamic content and social media strategy; highlight student stories, faculty insights, and ministry impact. - Team Leadership:
Lead and mentor a small, collaborative team; foster a culture of servant leadership and professional growth. - Performance Analytics:
Track key performance indicators (KPIs), analyze campaign effectiveness, and manage the marketing budget for maximum impact.
What We’re Looking For
Education & Experience:
- Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).
- Significant experience in marketing, enrollment, or nonprofit sectors (Christian higher education or nonprofit experience strongly valued).
Technical & Leadership Skills:
- Proficiency with WordPress, Slate CRM, social media, and digital marketing best practices.
- Demonstrated ability to lead teams and collaborate cross-functionally.
Mission & Values:
- A deep commitment to Christian faith and the mission of Asbury Seminary.
- Servant leadership mindset and a collaborative, entrepreneurial approach.
Professional Development:
- Willingness to attend conferences and participate in ongoing training.
Why Join Asbury?
- Shape the Future: Lead a newly restructured department and help build a national and global brand for a respected seminary.
- Collaborative Community: Work alongside passionate, mission-driven colleagues in a supportive Christian environment.
- Kingdom Impact: Use your marketing expertise to attract and equip the next generation of Christian leaders.
Benefits Overview
- Competitive pay and generous benefits
- Medical, dental and vision insurance with HRA
- Ancillary coverage available (ex. additional Life, Long-term Disability, etc.)
- 403(b) retirement plan with match after
- 15 days paid time off (PTO) and paid sick leave
- Tuition waiver up to 6 credits per semester after one semester of employment
This Is Not A Remote Position
Relocation Assistance Available
The review of applications will begin immediately and continue until the position is filled. As a religious, non-exempt employer, this institution requires employees to align with its Doctrinal Statement as part of its employment expectations.
Before applying, please take a moment to reflect: Do your beliefs and values align with their Statement of Faith? Additionally, as you consider this opportunity, please ensure that you have reviewed and can fully support the Seminary’s key guiding principles, which include:
How to Apply
Submit your resume, cover letter (describing your faith journey and interest in Asbury), and a portfolio of your work. Selected candidates will be invited to participate in a multi-stage interview process.
Asbury Theological Seminary is an equal opportunity employer committed to building a diverse and Christ-centered community.
Send all materials here: E-mail HR Team
Absolutely No Third Parties, Thank you.
E.O.E. m/f/d/v
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