All organizations have Core Values. Few organizations memorialize them; almost none manage them.
Organizations tend to be meshed together by a unique blend of personal and corporate values. These values are important to its employees, leaders and stakeholders.
What exactly is a Core Value? A Core Value from our human resources perspective is one that reflects the heart of your organization. It is what makes your organization tick; it defines your organization. It is how your vendors view your behavior toward them; it is your culture when dealing with customers.
It is what employees tell their neighbors and friends when they ask what it is like to work at your organization.
One of the most important aspects of Core Values is where they come from. Core Values need to be shared across the organization, but they also need to have a reference point. Your Core Values should include a statement highlighting that reference point.
We are a family-owned and operated organization. As such, we respect each other and collectively support the following Values in the way in which we do business and treat each other both internally and externally to the organization.
Efficiency: We pride ourselves on speed — and, yes, we are accurate!
Individual Responsibility: We believe in holding ourselves accountable. We deliver on our own promises and we always endeavor to use good judgment.
Quality: We do not compromise on quality. Quality is job one.
Ownership: We own our decisions, we own our mistakes, we own our achievements.
If you have not yet defined what your Core Values are, it may be time for you to solidify an agreement on which Core Values are important to your organization. This should be done with care, because, by now, leaders and employees have created their own values, and they are not always aligned with the owners or senior managers.
In the development of Core Values for a seasoned organization, the process should be shared, not just top down. Brainstorming should include several layers of employees and are often best done in focus group format, where groups of employees nominate a representative to meet with the facilitator, and the ensuing Core Values should be agreed upon and understood.
Naturally, there are some Core Values that are nonnegotiable, such as Trust or Integrity but the core value, the true heart of the organization, is what is valued collectively by employees, and is not necessarily always what the top leaders think or want.
How many Core Values do you need?
Some organizations have as many as ten Core Values. We believe that ten Core Values is too many. Instead, we recommend three to five Core Values. Fewer Core Values not only ensures that these are your true core principles but, also makes it easier for your employees to remember them easily. It is also easier to manage within your HR processes.
Below is a laundry list of the Core Values we have compiled that we find most valuable, to enable you to best select what is truly most important to your organization.
Accountability — We are responsible for our actions, which, in turn, influence our customers, vendors and coworkers. We hold ourselves and each other to a high standard of accountability.
Balance — We create a work environment that promotes healthy lifestyles and celebrates family-work balance for employees.
Biblical Principles — We are a company founded on Biblical principles, therefore, all we do we entrust in God.
Civic Responsibility — We honor our coworkers and our communities by our motivation, knowledge and ability to actively participate in our communities as volunteers and leaders.
Compassion — We show kindness for others by helping those who are in need.
Courage — We face difficult situations with confidence and determination, standing up for our convictions, even when some of the decisions we make are right, but not popular.
Commitment — We are committed to ourselves, our vendors, and our customers; it is through commitment that we will all achieve.
Community — We are committed to the communities in which we do business and our employees live, work and love.
Consistency — We pride ourselves on our reputation for consistency.
Diversity — We respect diversity of race, gender, thought, interests, and ideas.
Efficiency — We pride ourselves on speed — and, yes, we are accurate!
Empowerment — We create an atmosphere that allows others to achieve through their unique contributions.
Fairness — We pride ourselves on having a work environment that emulates fairness. We treat people equally and make decisions without influence from favoritism or prejudice.
Fun — Work does not need to be painful or joyless.
Honesty — We believe in consistently seeking and speaking the truth in the workplace. We believe in a workplace devoid of lying, cheating, stealing, or any other forms of deception.
Individual Responsibility — We believe in holding ourselves accountable. We deliver on our own promises, and we always use good judgment.
Industriousness — We realize the intrinsic and extrinsic rewards of putting forth efforts to achieve our goals; we celebrate our team’s unique abilities to contribute to prospering our organization.
Innovation — We create before others do!
Integrity — Without integrity, we are nothing!
Justice — We consider the perspectives of others and demonstrate the courage to be consistently fair while treating all with equal dignity and respect.
Leadership — We lead with conviction and understanding.
Ownership — We own our decisions; we own our mistakes; we own our achievements.
Passion — We love what we do, and our heart goes into our work.
Quality — We do not compromise on quality. Quality is job one.
Respect — We maintain a work style of trust in all our interactions.
Respect — We value our vendors, our customers and ourselves; we treat others as we would want ourselves to be treated.
Risk Taking — We take calculated risks, learn from our mistakes, and grow in our successes.
Safety — We are accountable for our personal safety and helping our coworkers maintain a safe environment.
Service Excellence — We provide best in class service to our internal and external customers every day.
The best Core Value is one that you and your teams identify and create together. Please post below what your experiences have been with Core Values and share a list of those values that you think are integral to every organization.
All successful organizations have a Mission. Without a Mission, well, no one will know what it is they are doing and why. Another problem organizations have when absent a Mission is that their customers and vendors often end up confused, having mixed expectations.
I have worked for many organizations in my time. Probably more than most, and I consider this to be a good thing. The reason I consider this a good thing is that the experiences that God has given me in these numerous and diverse organizations has made me a far more competent counselor to businesses across the marketplace than if I had occupied one narrow niche for most of my career.
One common denominator I have identified is that the businesses that are successful all have an established Mission for their organization, a Mission that is co-developed by all of their employees and is ingrained into the culture of the organization. In fact, in high-performing organizations, candidates are exposed to the organizations ’s Mission before they’re even hired. Vendors know the Mission and Customers are aware, as well.
When Vendors know the Mission and Customers understand it, that’s enormously positive, but the most powerful and impactful group are your Employees. In my wealth of experience, I have discovered an absolute truth by simply listening to employees for more than 20 years. Fully 99 percent of all employees who come to work every day, want nothing more than to do a good job; in fact, most want to exceed your expectations. It really is the American way. Work hard, play hard and love your life. The problem, though, that many organizations suffer from is a lack of leadership to help steer the organization.
Specifically, they lack leadership in creating a Mission that employees own and strive to achieve.
What is a Mission?
Your Mission is simply what you do best — every day — and why. Your Mission should reflect your customers’ needs. Having a Mission is the foundation of turning the dreams and potential of an organization into reality. So, in a nutshell, your Mission
simply affirms why your organization exists!
So what does a Mission consist of? Well, it really is not rocket science. It is simply what your organization collectively — yes, I said collectively — not top down management, or board of directors to management — developed. It works like this:
- The senior management team develops a framework of what they believe the Mission is and should be.
- Line management then takes the draft document to the line supervision.
- Finally, employees and a good HR rep facilitate a roundtable session using the draft Mission as a guide.
You have a couple of reiterations, meetings back and forth, and then it’s time for “Congratulations!” because you now have a consensus on your Mission. Now, of course, when it is being facilitated, the facilitator must be skilled in getting everyone on board with the final product.
Key is letting your employees know that each one of them has an opportunity to challenge it, provide their personal input and suggest changes, but that, ultimately, when the majority of the employees and management agree to the final document, then it is up to all employees to respect it and support it.
Benefits of Creating or Revisiting Your Mission.
The benefit of creating a Mission or revisiting a current one is that it opens up the communication process inside of your organization. An effective Mission is based on input and commitment from as many people within your organization as possible. A Mission statement should not be an autocratic version of Moses and the Tablets. All of your employees must feel and understand your organization’s Mission. Only then can they make the necessary personal commitment to its spirit.
Tips for great Missions:
- Keep it short.
- Describe WHY customers will buy from you.
- Define your product or service clearly.
- Identify WHO is your ideal customer.
- Specify WHAT you offer your customer — benefits, services, advantages, etc.
- Delineate what makes your product or service different from that of your competition.
Google: “We organize the world‘s information and make it universally accessible and useful.”
Starbucks: “We inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.”
Share with us your experiences with your organization’s Mission. How was it created? Who was involved, how would you have changed the process? Is the Mission applicable to you and your coworkers? Share with us and help the community to learn and grow.
Whether you are in the C suite at a large organization or working at a nonprofit, a college, ministry, or church, one of your most critical tasks is to ensure that your colleagues work in a safe, comfortable environment. Surveys consistently show that workplace culture is directly correlated to organizational success. Because of this, you must pay close attention to how your employees feel, and whether they are positioned to do their best work at your organization.
Therefore, as we enter a new decade, it is worth taking the time to explore some of the most important HR trends for Christians in the workplace. Even if you do not interact with HR on a day-to-day basis, understanding these trends can go a long way toward creating a terrific workplace experience for all of your colleagues.
Upcoming HR Trends for Christians in the Workplace
One upcoming HR trend for Christian ethics in the workplace centers on the rise of soft skills. Much of the media discussion regarding the war on talent focuses on the technical skills necessary for a particular role. And, clearly, your HR department and hiring managers need to ensure that your team members can successfully do their work. That being said, some of the largest skill gaps are behavioral, rather than technical. Soft skills like emotional intelligence and creative problem-solving are extremely valuable, regardless of your type of business or the services you offer.
Embracing Christian ethics in the workplace gives you and your organization a distinct advantage. The Christian faith naturally calls for followers to work on their emotional intelligence skills, for us to recognize that everyone around us has their own desires, dreams, and needs. Christians in the workplace stay true to a set of principles and values, and apply them to their colleagues.
Ultimately, it is difficult to hire for “soft skills.” They are difficult to identify on a résumé/CV. That said, having already incorporated Christian ethics in the workplace, you should leverage the emotional intelligence and other soft skills of your team. Even though technology has changed the world as we know it, these soft skills can help set your organization apart from its competitors. Make sure you take advantage of them in 2020.
From the rise of soft skills, 2020 will be the year of diversity of location and schedule. More of your current and new employees will be looking for flexible working schedules, whether that means having the option to work remotely several days per month or something else. Flexible working schedules can be a double-edged sword. On one hand, they increase employee morale. Some studies also show that flexible working schedules result in increased productivity. On the other hand, flexible working schedules require a significant amount of trust in your workforce. It may also be logistically difficult, depending on your particular organization.
While you and your colleagues must make the final call, Christian ethics in the workplace may tip the scales in favor ofallowing for flexible working schedules. Your colleagues, in all likelihood, will not abuse this freedom and be intent on doing the best possible work they can outside the office. Once again, it is a judgment call, but this is a fact that you may want to consider.
Finally, a key trend in HR for 2020 will be the rise of mental health services to employer benefits. While it may have been overlooked in past years, employers are increasingly looking for enhanced mental health options for their employees. The modern-day workplace is stressful. Clients can be demanding. Not only that, but employees may be dealing with other stresses in their non-work lives.
Whether or not your company adopts Christian ethics in the workplace, allocating part of your budget to mental health care for your employees can go a long way. Not only can it make your colleagues happier, but it can increase productivity within your company.
As Christians, we believe that the most important aspect of our health is spiritual health. The best benefit you can offer employees is access to a chaplain. Corporate Chaplains of America, a workplace chaplain network, provides employees with 24/7 access to the largest nationwide network of full-time workplace chaplains. These chaplains are professionally trained and prepared to care for people in crisis. Chaplains can help in circumstances where you, as an employer, cannot. Chaplains assist employees with hospital care, family and marriage care, substance abuse, stress management, and interpersonal conflicts. They are a great benefit and we have personally witnessed the impact they can make on morale and the eternal security of your employees.
Preparing for the New Decade
These near-term trends for Christians in the workplace are important to monitor. By taking advantage of these trends, you can help create and maintain a wonderfully positive and supportive workplace culture at your organization.
Therefore, as the new decade looms, keep these HR trends in mind. Gather your team to determine how you can leverage any or all of the trends mentioned above. By doing so, you can help ensure your organization starts off on a strong foot in 2020.
In HIS Name HR provides results-oriented human resource outsourcing services, professional recruiting services, and leadership development utilizing behavioral and talent assessment tools, as well as solutions to reduce HR costs and create more successful, productive employees. We help you develop a high-performance organization.
Today’s churches sit empty. More than any other time in history, your employees spend increased amounts of time commuting to and from work, working in their workplaces, and working evenings and weekends, disengaged from their families and communities. These increased hours have resulted in employees spending more waking hours at work than they spend at home with their families, with friends or volunteering in their communities. Because of this, we all have an opportunity and a mission: a mission to reach those who need saving. This is the world’s untapped harvest, a field of opportunity. And, as God proclaims, we need more workers into his fields.
Matthew 9: 35-38 (NIV) The Workers Are Few 35 Jesus went through all the towns and villages, teaching in their synagogues, proclaiming the good news of the kingdom and healing every disease and sickness. 36 When he saw the crowds, he had compassion on them, because they were harassed and helpless, like sheep without a shepherd. 37 Then he said to his disciples, “The harvest is plentiful but the workers are few. 38 Ask the Lord of the harvest, therefore, to send out workers into his harvest field.”
According to Pew’s 2014 Religious Landscape Survey, those who say they go to church or another house of worship at least once a week fell from 39 percent in 2007 to 35 percent in 2014. This number is probably misleading because many people may have embellished their attendance a bit out of a sense of guilt or obligation! However, assuming it is accurate that would leave a whopping 65% of U.S. residents not attending any religious services each week. This is a concern, because it clearly proves that, statistically speaking, your employees are probably not spiritually grounded.
This is where Christian business owners and executives
must step in to help God fill the void.
As a human resources professional with 25 years of experience in both public and private companies, I can tell you from firsthand experience that the lack of faith in our workplace affects every aspect of the workplace. Employees’ lack of time to focus on their own spiritual needs will undoubtedly affect productivity, quality and safety. Harder to measure but just as important, it affects their own and their coworkers’ morale. Employees lacking in faith will bring far more problems to the workplace than those who are seeking God or are Christ followers.
You can try to run your business without God.
Or you can include Him in your plans.
I urge you to include Him.
God is the ultimate business partner!
Therefore, those of us that are hesitant to embrace Christianity in the workplace must really look at it not only from a spiritual perspective, but from a business perspective as well. Far from being self-serving, this shows the attitude of a responsible business owner, attempting to prosper their business for the financial security and future of their employees and employees’ families.
If you are a business owner, sometimes you might feel like your the only christian in the workplace. Often times these feelings are not necessarily accurate. They are real feelings, but we find many organizations have faithful Christians working along each other, they just are not aware of it because of the fear of talking about faith at work. We are not in the business of creating “religious companies”, on the contrary we are in the business of helping to create a “Kingdom Minded” company. There is a big difference.
Makes Financial Sense
Leading a company with Christ-centered values just makes good business sense. I believe that Christ-centered organizations can experience:
- Lower absenteeism
- Higher quality products
- Fewer employee morale issues
- Safer work environments
- Better perceptions by customers and vendors
What I have found to work
You must have a Vision, Mission, and Core Values. Many business professionals stop there. I urge all of you to go further. Integrate your core values into your Human Resources practices. This will:
- Memorialize your standards
- Provide guiding principles in all you do
- Make your values easily understood by employees
- Drive a values-based culture with your customers
Don’t just hang your Vision, Mission, and Core Values on the wall! Integrate, Integrate and then Integrate some more. Get your values into your culture and make it an intrinsic part of the way you work.
I believe that employees who work for an outwardly faith-based Christian organization are committed at a different level than those in non-faith-based organizations. Employees are more likely to go the extra mile, to trust their leadership, to deliver on their promises and be led by those who demonstrate Christ-like servant leadership, because they can!
Feel free to reach out to me and ask for my assistance in helping you develop and prosper a “Kingdom Minded” company. Contact Us
Have you worked for a company that has been outward in their faith? What were some of the obstacles the leadership faced? What were some of the benefits that the company enjoyed because of their desire to lead with principles? What’s your opinion? we would like to know.
Post your comments below-
Sexual Harassment and Your Responsibilities Under the Law
You can’t open a news website without seeing another #MeToo circumstance being reported. As a result, many organizations have a “zero tolerance” policy for sexual harassment in the workplace, but what does that really mean to you, as a leader? Or you, as an employee? What is sexual harassment? In this interactive presentation, you’ll learn:
- What sexual harassment is—including the verbal, visual, and physical conduct that could be considered or perceived as harassment
- What your rights and obligations are under the law
- What you can do as an employee to support a harassment-free work environment
- What you should do as a leader to help provide a harassment-free workplace
- What to do if you feel you may have been the subject of sexual harassment
- Steps your organization can take to better your work environment
Sexual harassment is unacceptable in any workplace. It simply should never be tolerated. Come learn how you can help free your workplace of harassment and make it one where all employees will grow and prosper.
For more information about the TRACS conference click here.
About The Speaker
Mark is an accomplished HR expert with a fresh perspective. He believes in challenging people to think differently when presented with obstacles in any situation. His passions are inspiring, motivating, and helping others. Peers describe Mark as creative, proactive, determined, and eager to learn. Just a few of Mark’s professional skills include organizing, presenting, and problem solving.
Mr. Griffin received his Bachelor of Science degree in Human Resources Administration from Saint Leo University. He earned his MBA from Bloomsburg University while interning for Congressmen Kanjorski as a military liaison during the first Gulf War. Mark has completed several executive education programs at the University of Michigan.
Prior to leading In HIS Name HR, Mark worked for Quaker Oats Company, Kodak Inc., and Merck Inc., and private companies Woolrich, Conestoga Wood Specialties, and Valco Companies Inc.
In addition to helping people professionally, Mark also believes in helping people personally through volunteer work. Mark has coached leaders on “Business as a Mission,” traveling to Eastern Europe, India, Haiti, Honduras, Nicaragua, and the Dominican Republic.
If your organization is having an identity crisis. You may be the last to know. The clues aren’t usually obvious, but you may sense something is wrong.
Do you spot any of these patterns emerging?
- More and more employees are leaving
- Quality and/or performance is trending downward
- Your organization is missing deadlines
- Your clients or customers are complaining more
- It’s getting harder and harder to find good talent
These issues are not random blips on the landscape. They reveal deeper problems, those below the surface. Greater attention to structure and organization may be needed, but there is a core issue at stake: Organizational Identity.
An identity crisis may happen for a number of reasons. Some reasons are inevitable. Some are regrettable. But, many times an identity crisis starts from what are, initially, positive changes. What is positive at first, like growth or increased capabilities, can morph into quagmire without attention. This drag causes confusion and does not just hinder your workers but will inevitably affect your customers and outside contacts, too.
An identity crisis will likely coincide with these circumstances:
- A change in key management, ownership, or structure
- A new technology replacing an old way of doing things
- Expansion into a new territory or demographic
- Offering new services
- Expansion and increased public visibility
- New or changing partnerships, associations, or clients
Organizations, if they last long enough, experience seasons where renovating identity is crucial. This is a good thing. What your organization stands for or why it exists may seem obvious to you, but it needs routine upkeep to ensure everyone shares a cohesive vision. Creating and cementing your organization’s Mission, Vision, and Values are essential to new and continued success.
Organizational Identity answers the questions:
- Who are we?
- Why do we exist?
- How do we share that vision beyond ourselves?
Core values and identity should be found together—in a partnership with owners and employees. It should be built from the ground up to forge something solid and genuine. Identity can never be reduced to platitudes or window dressing. It shouldn’t stop at a new logo and updated policies. It must be the foundational way that your group functions, together and with the outside world
Organizations like charity: Water, Starbucks, and The Coca-Cola Company, for example, have all crystallized their organizational identity for us. But, more important, they have all reinvented or re-clarified themselves as times have changed and found continued success. With some effort or outside expertise, you can usher in higher performance for your organization, too.
So, what problems have you seen that were evident of an identity crisis? Help us and our community of readers to learn from your experiences
Mark Griffin is founder and Chief Consultant at In His Name HR LLC. He has over 20 years of HR experience. Follow In HIS Name HR on Facebook, Twitter and LinkedIn.
Yes, it’s possible for you to lead employees to excellence at work, home and in their communities.
For we are God’s workmanship, created in Christ Jesus to do good works, which God prepared in advance for us to do. ~Ephesians 2:10
A valuable part of leading sustainable for-profit organizations is introducing your employees to community relations. Part of leading people is developing them to be the best they can be, not only in the workplace but within their families and communities as well.
Look at your people from a whole person perspective—they’re far more than just “workers.” Provide your people the opportunity to do good works, to achieve greatness in their lives, and they will do great things for you. Developing your people’s skills, both in and outside the company, can positively impact the communities in which they live and you do business.
Encourage your people to be their best in every aspect of their lives.
Many organizations now put programs in place that help match employees’ interests to community volunteer opportunities. Some organizations shut down for an entire week to help build homes with Habitat for Humanity, for example. What do you do? What more can you do?
Imagine an organization that inspired their people by running a contest where each employee participated by demonstrating how their volunteer organization is the most impactful. The prize? The winner would receive a considerable reward to help fund their efforts. This article provides a great deal of information on what Elexio has done to encourage employees to look far outside their own communities.
If you are promoting good works performed by your employees, not only in the workplace but also in the world we live in, you are doing great things for God. You are building a “Kingdom-Minded” Organization.
Help our community of readers
Do you have HR practices that support these ideals? Do you help your employees help others? How do you find your employees’ strengths and match them to community involvement? Share your ideas and inspire fellow readers. We would love to know how you encourage your people to shine.
Mark Griffin is founder and Chief Consultant at In His Name HR LLC. He has over 20 years of HR experience. You can learn more about his recently published book for College Students, College to Career: The Student Guide to Career and Life Navigation HERE. Follow Mark on Facebook, Twitter and LinkedIn.
Contact: Mark A. Griffin, In HIS Name HR LLC, 717-572-2183
MGriffin@InHISNameHR.com Book Rereleased in Spanish Provides Christian Inspiration for Business Leaders and Professionals
LANCASTER, Penn., April 25, 2018—
In May 2012 How to Build “Kingdom-Minded” Organizations by Mark A. Griffin was published, and its success was significant that organizations across the US and UK now use it as a guide not just within leadership teams but also boards of directors.
Six years after its first publication, in response to popular demand, How to Build “Kingdom-Minded” Organizations has now been translated into Spanish.
Since the 2008 global financial crisis, the world has endured some of the toughest economic times since the Great Depression, with business leaders and employees alike enduring increasing pressure simply to survive. Too often, the workplace has become devoid of hope and genuine purpose, despite it being where many of us spend the majority of our time.
In that time, author Mark A. Griffin, an HR consultant and career coach, has traveled the world researching, partnering and exploring how poverty can be alleviated by job growth within suffering countries like the Ukraine, India, Honduras, Nicaragua, Haiti and the Dominican Republic, in contrast to the charity model that more often fails. That has created increased demand for the book’s release in other languages.
After more than 25 years in a corporate world where pursuit of profit has become paramount, Mark Griffin is adamant there is a better way to do business. In How to Build “Kingdom-Minded” Organizations, Mark inspires Christian business leaders who want to create a values-led organization to bring Christ into the workplace.
With more than two dozen years as an HR executive in companies ranging from small to high-profile Fortune 500, Mark Griffin has emerged as the leading thought expert in human resources from a Christian perspective and speaks at conferences nationwide. Mark also inspires thousands of listeners through a network of Christian radio stations and a 12-part podcast series based on his book.
Mark’s remarkable book continues to empower business leaders to be bold about bringing their faith into their workplace. Aware that it takes great courage to step away from the business practices that dominate America’s corporate world, his book provides simple and effective tools designed to constructively integrate the teachings of Christ into any organization. It provides the starting point for those who want to create, build and develop their own profitable values-led business as a stable, positive environment in which employee wellbeing is enhanced, improving quality and productivity.
Through his organization, In HIS Name HR LLC, Mark is on a mission to provide world-class business consulting that allows clients to be prosperous while still “Kingdom-minded,” by instilling a Christian ethos and establishing goals that reflect that ethos.
Radical, inspirational and affirmative, Mark Griffin’s template for Kingdom-minded businesses is an idea whose time has come.
How to Build “Kingdom-Minded” Organizations is available in both English and now Spanish at Amazon.com. To learn more about the Spanish edition please visit: www.organizacionesorientadasalreino.com.
Learn more about Mark A. Griffin and his quest to help the Christian-owned company live their faith by visiting him at www.InHISNameHR.com, or connect with him on www.Twitter.com/InHISNameHR.
Recorded Live 3PM April 25, 2018
740 AM WVCH Philadelphia PA
Enjoy listening to Guest Mark A. Griffin discuss the rerelease of his book, How to Build “Kingdom-Minded” Organizations in Spanish with host Charlotte Cosden live at studio headquarters.
Have iTunes? Podcast is available through iTunes.
WVCH is a Blessing – Serving Greater Philadelphia and The Delaware Valley Christian Listeners for over 50 years!
Tune in and listen to WVCH’s weekly radio show “Be The Guest,” hosted by Charlotte Cosden. In May 2012 How to Build “Kingdom-Minded” Organizations by Mark A. Griffin was published, and its success was significant that organizations across the US and UK now use it as a guide not just within leadership teams but also boards of directors.
Six years after its first publication, in response to popular demand, How to Build “Kingdom-Minded” Organizations has now been translated into Spanish. Guest Mark A. Griffin, Chief Consultant at In HIS Name HR shared his experiences in helping shape organizations to be Christ centered and profitable.
With over 20 years of Human Resources experience at both fortune (Kodak, Quaker Oats, and Merck) as well as small and mid-sized companies, Mark has seen it all.
Social Media and Search Engine Optimization
This blog post is out of the ordinary. We are human resource experts not marketing or social media experts by any means. We have been asked way too many times and have had to explain in painstaking detail the same question:
How did In HIS Name HR climb to the top slot in Google’s search response to the query for “Christian Human Resources”
Having been peppered with this question from a wide array of sources, we decided to answer it here, and share our methodology.
Social media can be confusing to many people, but in reality it is very simple. Social media programs are nothing more than tools that allow like-minded people to communicate. What is critical to remember is that not all people use all programs. Therefore, to reach a large and diverse group of people, you need to reach them where they are, instead of hoping they’ll somehow stumble across you.
Many people make the mistake of only using Facebook, or Twitter, when they attempt to market their voice to the world. But what about all those people who use other social media programs instead, those who are not on Facebook or Twitter? If you rely only on those two platforms, you are essentially missing out on millions of potential people who won’t hear your message.
What you want to do is essentially send your same message out through all the various social media programs. However, you will need to tailor the way in which your message is sent out to accommodate the differing requirements or constraints of each social media platform.
To start, make sure what you present fits your voice—that is, how you want people to perceive you and your services. It is a combination of your mission, vision and values. Your voice can also be defined as a “niche” that you are working to create for your organization.
In just 6 short years we have been able to develop a strong social media audience.
We now have:
Over 15,000 followers on Twitter
Facebook Business Page now exceeds 3,100
Over 7,700 connections on LinkedIn
And our latest social media platform Instagram, now exceeds 4,100 plus followers