Organizational Vision

Do you have a Vision for your Company?.High-performing organizations have a clearly defined Vision. This Vision helps guide all its employees and supervision to their desired destination and explains why. Companies who have a Vision have a workplace of direction, purpose and achievement. These companies have a Vision of where they want to be, and do the appropriate things to get there. All along the way, they have employees who are enthusiastically a part of it, eagerly supporting the Vision.

What Is an Organizational Vision?

A Vision that is optimal is one that has been created, or at least contributed to, by all employees of the organization. Like the Mission, the more buy-in the organization has, the greater the effectiveness of the Vision.   The Vision should be inspiring! It is where you want to be!   The Vision is what you seeing occurring as you deliver on your Mission. It is where you want your organization to be in five years. We define it as five years but you may prefer to extend that, or, if you are a start-up, you may want to start with a three-year Vision. We prefer five years, because that is a reasonable amount of time for most companies to get to the next step. The Vision must be realistically achievable. If you own a pizza shop, it would not be wise to say your Vision is to grow to a $2 billion-dollar market value. But, an achievable Vision might look like: “We will grow to be a regional choice by consumers by expanding to 10 locations.”

Reflect on the following questions as considerations for building your Vision:
1. How are the market and customer base changing in the next three to seven years?
2. How will that create opportunities for the organization?
3. How can we meet the gap between now and our Vision?
4. How will we surpass our competitors and seek greater market share?
5. What are we doing collectively to capitalize on the changes in business conditions and needs of the business?

Examples:

Amazon “Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”

Nike “To be the number one athletic company in the world.”

What is the difference between Mission and Vision?

 The most asked question to us surrounding Mission, Vision and Core Values is: what is the difference between a Mission and a Vision? Your Mission is what you do best every day. Your Vision is what the future looks like when you deliver on your Mission so exceedingly well.

High-performing Organizations

There is, unquestionably, a key to high-performing organizations.  That key is Vision — a Vision that ignites the employees of these organizations to achieve great things!

When I worked with the Gatorade Division of Quaker Oats, we smoked the competition.  Why?  We had Vision. And every employee who worked there bought into that Vision.  Powerade and All Sport didn’t have a chance.  In fact, where is All Sport today?  If Gatorade did not take them out completely, they certainly limited their capabilities!

The problem is not with workers in the U.S. What we have today is a problem with leadership — leadership that lacks the ability to create buy-in for excellence in Vision achievement.

If you are a leader, you must develop a Vision, and develop it with employee input.  If you are an employee, make sure you buy into your organization’s Vision. If it needs tweaking, ask to do so with respect. Your leadership will appreciate your interest!

Let’s all work together with our organizations to create Vision, to create a hope and future for everyone.

We Value your Comments.  Please share your thoughts on having an Organizational Vision. How do they fit into your workplace? Do you have a Vision where you work right now? Have you worked at a high-performing organization that did?

3 Comments

Chris Patton

posted on October 29, 2011Reply

Mark, I agree completely!

In fact, I cannot name the study, but I read recently that compensation is not the top drawing card for employees. Instead, they want to work for something that is bigger than themselves. They want to work in a place that has a big vision! When they feel they are a part of something bigger, they are getting more fulfillment from their jobs.

It is our job as leaders of the business or organization to continue painting the picture of that vision so that they never lose sight of it and settle. I think Andy Stanley called it the “Colorado Syndrome”, describing those early settlers headed to California for their dream. Many “settled” in Colorado because it was “good enough” and they did not want to cross the Rockies!

Thanks for the reminder!

Jeff Pelletier

posted on October 29, 2011Reply

The words that best describe vision are clarity and focus. If you wear

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