How We Became Number One On Google In HIS Name HR

How We Became Number One on Google


Social Media and Search Engine Optimization

This blog post is out of the ordinary. We are human resource experts not marketing or social media experts by any means. We have been asked way too many times and have had to explain in painstaking detail the same question:

How did In HIS Name HR climb to the top slot in Google’s search response to the query for “Christian Human Resources?”

Having been peppered with this question from a wide array of sources, we decided to answer it here, and share our methodology.

Social media can be confusing to many people, but in reality it is very simple. Social media programs are nothing more than tools that allow like-minded people to communicate. What is critical to remember is that not all people use all programs. Therefore, to reach a large and diverse group of people, you need to reach them where they are, instead of hoping they’ll somehow stumble across you.

Many people make the mistake of only using Facebook, or Twitter, when they attempt to market their voice to the world. But what about all those people who use other social media programs instead, those who are not on Facebook or Twitter? If you rely only on those two platforms, you are essentially missing out on millions of potential people who won’t hear your message.

What you want to do is essentially send your same message out through all the various social media programs. However, you will need to tailor the way in which your message is sent out to accommodate the differing requirements or constraints of each social media platform.

To start, make sure what you present fits your voice—that is, how you want people to perceive you and your services. It is a combination of your mission, vision and values. Your voice can also be defined as a “niche” that you are working to create for your organization.

In just 6 short years we have been able to develop a strong social media audience.

We now have:

Over 21,000 followers on Twitter

Facebook Business Page now exceeds 3,100

Over 5,700 connections on LinkedIn

And our latest social media platform Instagram, now exceeds 2,000 plus followers

Top 25 Christian Influencers You Should Follow on Instagram


Want to get encouraged?  We have compiled this list of who we think have had and will have an impact on the world for Jesus. Enjoy connecting with these great influencers.

  • 1

    Tim Tebow

    True Success is not measured in physical possessions, but in the amount of lives that you change. Follow Tim

  • 2

    Christine Caine

    Founder of @A21 + @propelwomen Sharing Christ – Loving People  Follow Christine

  • 3

    Ravi Zacharias

    Glimpses from the road with the Founder & President of Ravi Zacharias International Ministries.  Follow Ravi

  • 4

    Max Lucado

    Max’s message is simple: God loves you; let him. Follow Max

  • 5

    Dr. Tony Evans

    Serving my Savior and my King. #KingdomMan #OnenessEmbraced The kingdom agenda includes living all of life under the comprehensive rule of God. Follow Dr. Tony

  • 6

    Bill Johnson

    Bethel is a community of worshippers in Redding, California. We exist to ignite individual hearts until Heaven meets Earth. We gather to encounter God’s presence, where personal revival starts. Follow Bill

  • 7

    Steven Furtick

    Lead Pastor of Elevation Church in Charlotte, North Carolina.   And for every fear / There’s an empty grave.  Follow Steven

  • 8

    T. D. Jakes

    Senior Pastor of The Potter’s House, located in Dallas, TX. Producer of “Miracles From Heaven”, Host of T.D.Jakes Show Follow Pastor Jakes

  • 9

    Franklin Graham

    President of: Billy Graham Evangelistic Association  Samaritan’s Purse International Relief. Follow Franklin

  • 10

    Joyce Meyer

    Sharing Christ – Loving People  Follow Joyce 

  • 11

    John C Maxwell

    Bestselling author & speaker on leadership. Christian. Blogger. Trainer. Coach. Everything rises & falls on leadership. Follow John 

  • 12

    Bethany Hamilton

    Saved by the grace of God ~ Mrs. ~ Mom ~ Pro SURFER ~ motivational SPEAKER ~ Movie & book ~ Soul Surfer ~ #UNSTOPPABLEthefilm bethanyhamilton.com Follow Bethany

  • 13

    Joseph Prince

    The official Joseph Prince account. It’s my passion to share God’s grace radically & see lives gloriously transformed!   Follow Joseph 

  • 14

    Joel Osteen

    Pastor Osteen is a native Texan and the Pastor of Lakewood Church, and is America’s largest and fastest growing church. Follow Joel

  • 15

    Lila Rose

    President and founder,  Live Action. Advocate for the dignity and life of human beings. Made for a purpose, just like you. Follow Lila

  • 16

    Miles McPherson

    Senior Pastor of Rock Church in San Diego, CA getmilesahead.com Follow Miles

  • 17

    Francis Chan

    Best-selling author of Crazy Love, Forgotten God, Multiply and You and Me Forever.   Follow Francis

  • 18

    Mike Bickle

    Director of International House of Prayer in Kansas City, MO Follow Mike 

  • 19

    Paul Sohn

    Christianity Today magazine named Paul as, “One of the Top 33 Under 33 Christian Millennials to Watch.”  Follow Paul

  • 20

    Daniel Kolenda

    Daniel is a modern missionary evangelist privileged to have led over 19 million people in the prayer of Salvation through CFAN’s Gospel Crusades. Follow Daniel

  • 21

    Chris Broussard

    Award-winning journalist for ESPN. Published author. Founder of The K.I.N.G. Christian Men’s Movement.  Follow Chris

  • 22

    Judah Smith

    Lead Pastor @TheCityChurch, husband, father and golfer.  Follow Judah

  • 23

    LaMorris Crawford

    NFL Chaplain | Preacher | Pastor | Leader | Human Potential Extractor  Follow LaMorris

  • 24

    Dave Adamson

    Author of Chasing The Light.  Social Media and Online Pastor at North Point Church in Atlanta.  Follow Dave 

  • 25

    Mark Driscoll

    Pastor Mark Driscoll is a Jesus-following, mission-leading, church-serving, people-loving, Bible-preaching pastor.  Follow Mark