Social Media and Search Engine Optimization
This blog post is out of the ordinary. We are human resource experts not marketing or social media experts by any means. We have been asked way too many times and have had to explain in painstaking detail the same question:
How did In HIS Name HR climb to the top slot in Google’s search response to the query for “Christian Human Resources?”
Having been peppered with this question from a wide array of sources, we decided to answer it here, and share our methodology.
Social media can be confusing to many people, but in reality it is very simple. Social media programs are nothing more than tools that allow like-minded people to communicate. What is critical to remember is that not all people use all programs. Therefore, to reach a large and diverse group of people, you need to reach them where they are, instead of hoping they’ll somehow stumble across you.
Many people make the mistake of only using Facebook, or Twitter, when they attempt to market their voice to the world. But what about all those people who use other social media programs instead, those who are not on Facebook or Twitter? If you rely only on those two platforms, you are essentially missing out on millions of potential people who won’t hear your message.
What you want to do is essentially send your same message out through all the various social media programs. However, you will need to tailor the way in which your message is sent out to accommodate the differing requirements or constraints of each social media platform.
To start, make sure what you present fits your voice—that is, how you want people to perceive you and your services. It is a combination of your mission, vision and values. Your voice can also be defined as a “niche” that you are working to create for your organization.
In just 6 short years we have been able to develop a strong social media audience.
We now have:
Over 21,000 followers on Twitter
Facebook Business Page now exceeds 3,100
Over 5,700 connections on LinkedIn
And our latest social media platform Instagram, now exceeds 2,000 plus followers
Want to get encouraged? We have compiled this list of who we think have had and will have an impact on the world for Jesus. Enjoy connecting with these great influencers.
True Success is not measured in physical possessions, but in the amount of lives that you change. Follow Tim
Glimpses from the road with the Founder & President of Ravi Zacharias International Ministries. Follow Ravi
Max’s message is simple: God loves you; let him. Follow Max
Bethel is a community of worshippers in Redding, California. We exist to ignite individual hearts until Heaven meets Earth. We gather to encounter God’s presence, where personal revival starts. Follow Bill
Lead Pastor of Elevation Church in Charlotte, North Carolina. And for every fear / There’s an empty grave. Follow Steven
T. D. Jakes
Senior Pastor of The Potter’s House, located in Dallas, TX. Producer of “Miracles From Heaven”, Host of T.D.Jakes Show Follow Pastor Jakes
President of: Billy Graham Evangelistic Association Samaritan’s Purse International Relief. Follow Franklin
John C Maxwell
Bestselling author & speaker on leadership. Christian. Blogger. Trainer. Coach. Everything rises & falls on leadership. Follow John
Saved by the grace of God ~ Mrs. ~ Mom ~ Pro SURFER ~ motivational SPEAKER ~ Movie & book ~ Soul Surfer ~ #UNSTOPPABLEthefilm bethanyhamilton.com Follow Bethany
The official Joseph Prince account. It’s my passion to share God’s grace radically & see lives gloriously transformed! Follow Joseph
Pastor Osteen is a native Texan and the Pastor of Lakewood Church, and is America’s largest and fastest growing church. Follow Joel
President and founder, Live Action. Advocate for the dignity and life of human beings. Made for a purpose, just like you. Follow Lila
Senior Pastor of Rock Church in San Diego, CA getmilesahead.com Follow Miles
Best-selling author of Crazy Love, Forgotten God, Multiply and You and Me Forever. Follow Francis
Director of International House of Prayer in Kansas City, MO Follow Mike
Christianity Today magazine named Paul as, “One of the Top 33 Under 33 Christian Millennials to Watch.” Follow Paul
Daniel is a modern missionary evangelist privileged to have led over 19 million people in the prayer of Salvation through CFAN’s Gospel Crusades. Follow Daniel
Award-winning journalist for ESPN. Published author. Founder of The K.I.N.G. Christian Men’s Movement. Follow Chris
NFL Chaplain | Preacher | Pastor | Leader | Human Potential Extractor Follow LaMorris
Pastor Mark Driscoll is a Jesus-following, mission-leading, church-serving, people-loving, Bible-preaching pastor. Follow Mark